Home / Solutions / Competitor analysis, market watch and trend spotting
Solution
Know what competitors and the market are doing, every week
Competitor research usually happens in bursts, right before a planning meeting, and then goes stale. We automate the watching so you get a short, sourced brief every week instead of a stale slide deck every quarter.
What we monitor (public sources only)
- Competitor websites: pricing pages, feature pages, changelogs and positioning changes.
- Press releases, news, blogs and social announcements.
- Job postings, which show where a competitor is investing.
- Reviews and public feedback on your category.
- Regulatory notices and standards bodies in your industry.
- For R&D: new papers, library releases, repositories and security advisories in your technology area.
How it works
- Collect from RSS feeds, APIs and permitted page fetches on a schedule.
- Detect change by comparing normalised page text over time, so a layout tweak isn't reported as news.
- Summarise with an LLM constrained to the source text, with a link on every item.
- Review. A person spot-checks items before the brief goes out.
- Deliver a one-page weekly brief by email or Slack, plus a searchable archive.
Trend spotting
Across your feeds we cluster topics and track how often each appears over time, flagging what is rising or fading. It's a signal to investigate, not a prediction, and we label it that way.
Sample weekly brief (format)
# SAMPLE FORMAT: example content, not a real company
MARKET WATCH ยท week of Oct 19
CHANGED Competitor A: pricing page now lists a free tier [source link]
NEW Competitor B: 3 job posts for "integration engineer" [source link]
REGULATORY Draft guidance on automated customer messaging [source link]
TREND "AI receptionist" mentions up 4 weeks in a row (feeds) [chart link]
SUGGEST Review our entry-tier pricing; check call-handling copy
Ground rules
- Public information only; never behind a login or paywall we haven't paid for.
- We respect robots.txt and each site's terms of use.
- No collection of personal data about individuals.
- Every claim links to its source, and we report summary errors we catch.
Related solutions
- Operational intelligence and data management
- RevOps, lead generation and demand generation
- Digital transformation and microservices modernization
Frequently asked questions
Is monitoring competitors legal?
Watching public information (websites, pricing pages, press releases, job postings, filings, reviews) is routine market research. We use public sources only, respect robots.txt and each site's terms, never access anything behind a login and never collect personal data.
Can an AI summary be trusted?
Not on its own. Every item in a brief links to its source, the summary is generated only from that source, and a person spot-checks before the brief is sent. We measure and report errors we find.
What does the weekly brief look like?
One page: what changed, why it might matter, source links, and a short list of suggested actions. Sample format is on this page.
Can you support R&D?
We can automate literature, repository and release monitoring (for example new papers, library releases and security advisories in your area) so researchers see only what's relevant.